The Rise of KTM: From Craftsmanship to World Domination

Welcome to the incredible story of KTM , one of the world's largest motorcycle manufacturers. Founded in 1934 in a small Austrian town, the company has grown from strength to strength to become a major player in the motorcycle industry today.

From humble beginnings to innovation

It all began in 1934, when Hans Trunkenpolz opened a small car and bicycle repair shop in the town of Mattighofen , Austria. Passionate about mechanics, he quickly started repairing and selling motorcycles. It was not until 1953, with the arrival of his partner Ernst Kronreif , that the company officially took the name KTM (Kronreif & Trunkenpolz Mattighofen).

The first years were not easy, but the team relied on innovation and quality to differentiate itself. In 1954, KTM presented its first production motorcycle, the R 100 , a 125 cm³. This model met with some success and allowed the company to make a name for itself on the Austrian market.

The rise of competition

Alongside the production of road motorcycles, KTM quickly became interested in competition. From 1953, the company entered racing and won several titles in various disciplines such as enduro and motocross . This expertise in competition became a major asset for the brand.

In 1974, KTM launched its first motocross bike, the MC 125 , marking the beginning of a dominance in international competitions. KTM riders regularly stood on the podiums of world championships, accumulating victories and titles.

Internationalization and diversification

Building on its success in competition, KTM decided to tackle international markets. In the 1980s, the brand began exporting its motorcycles to Europe, then to North America and Australia.

At the same time, KTM diversified its range. In addition to off-road motorcycles , the company launched into the production of road motorcycles , scooters and quads . This strategy, focused on an extensive range, allowed KTM to become a key player in all segments of the motorcycle market.

The acquisition by Pierer Mobility

In 1991, KTM ran into financial difficulties and split into several entities, but the brand found new impetus in 1992 when Stefan Pierer bought the company. Under the leadership of Pierer and his Pierer Mobility Group (formerly Cross Industries), KTM experienced a phase of intense development.

Investments in research and development , plant modernization and international expansion have enabled KTM to become one of the world's largest motorcycle manufacturers. Today, the Austrian brand is present in more than 150 countries and produces nearly 300,000 motorcycles per year .

The success of the KTM brand

Behind this success lies a story of passion and innovation . KTM has established itself through its racing performance, its innovative spirit and its ability to anticipate market needs.

Today, KTM is recognized worldwide for the quality of its motorcycles, but also for its bold philosophy focused on performance and self-improvement .

Whether you are a seasoned rider or a fan of beautiful mechanics, the history of KTM is fascinating. Don't hesitate to push open the door of the Antre du Motard to discover the entire KTM range and dive into this unique adventure.